We are looking for hard-working professionals who are not afraid to learn new things and challenge themselves. So, if you are a passionate self-starter and eager to make an impact in this ever-growing space, we encourage you to apply today!
Position Summary: We are seeking a dedicated Pay Per Click (“PPC”) Specialist with an understanding of Salesforce experience. Must have working knowledge of Google Analytics, Google Ads, Campaign Manager, Google Search Console, and Google Tag Manager as well as social platforms (Facebook, YouTube, LinkedIn, etc.). The PPC Lead should be motivated by a sense of personal accountability and commitment to delivering exceptional quality. The team player should be able to diagnose issues and develop appropriate solutions. Must have experience managing a 6 figure monthly budget.
Why work at U.S. LawShield?
Nation’s largest defense for self-defense organizations with 700,000+ members and 6,000+ industry partners in 46 states
Free U.S. LawShield membership for all eligible employees
15 days paid time off per calendar year
Medical, Dental, Vision and additional supplemental coverages
Duties and Responsibilities:
Daily oversight (in partnership with agency) of paid search, shopping, display and retargeting campaigns in Google Ads, Microsoft Ads, etc.
Conduct keyword research and competitive analysis (in conjunctions with the SEO team)
Ability to create ads, build negative keyword lists, create campaigns based on day parting, geo targeting, device segmentation, etc. Work with acquisition team on conversions.
Creates UTM tracking links with precision and maintains tracker
Continual optimization of campaigns in alignment with performance goals
Audit existing campaigns, analyze keywords, ad copy, bid strategy and elements to identify new opportunities to improve performance, goals, and KPI’s
Continually research, evaluate and test campaign structure and elements (e.g. creative, bid strategies, audience targeting, placements, etc.
Troubleshoot and resolve technical issues as needed
Coordinate cross-functionally with other teams to compile campaign assets and communicate creative requests (e.g., landing pages, videos, etc.)
Establish and track goals, perform deep-dive performance analysis and create monthly report of findings.
Cultivate and maintain positive agency relationships by scheduling monthly calls, communicating professionally, and promptly responding to emails and questions
Bachelor’s degree in Marketing, Advertising/Advertising or related field of study
Google Certification required.
3 – 5 years of related work experience
Experience managing ad campaigns in Google Ads (Search, Display, YouTube), Microsoft Advertising (Bing), Facebook, Instagram, (social), etc.
Experience curating creative ads, tone of voice, value proposition, and messaging across multiple segments.
Experience tracking, measuring, and assessing performance across multiple campaigns.
Working knowledge of Google Analytics, Google Ads, Campaign Manager, Google Search Console, Google Merchant Center and Google Tag Manager.
Enjoys solving problems through research, creativity, and technology
Internet Marketing experience
About U.S. LawShield
Since 2009, the mission of U.S. LawShield remains unchanged. We believe in Preserving Freedom for Good™ by educating our 700,000+ members and 6,000+ industry partners in self-defense law; empowering them to handle critical, life-threatening situations with confidence; protecting them from potential injustices in the legal system after acts of self-defense; and challenging the status quo regarding the affordability of legal defense. Our higher purpose is to create a united community of responsible individuals who believe in liberty and the inalienable right of self-defense.