Overview

The Email Marketing Manager will work closely with the Chief Marketing Officer to oversee, implement, and execute PragerU’s email marketing strategy.

Duties and Responsibilities:

Manage large scale email marketing campaigns from development to execution

Responsible for creating and managing the email marketing calendar

Establish targeting strategies and list segmentation based on performance data for each campaign

Develop and implement prospecting plans to drive list growth, reporting on success including cost to acquire new subscribers. Work directly with email partners.

Responsible for compiling, analyzing, and leveraging performance data to both identify optimization for current email strategy and develop new opportunities for growth

Provide detailed analytics to CMO reporting on campaign data

Creating and monitoring a wide variety of email marketing campaigns from start to finish

Managing and setting up automation process for all email campaigns

Coordinate and oversee all list imports across a variety of platforms

Coordinate and execute tactical promotional plans to achieve maximization of leads across multiple platforms (social media, partnerships, paid ads, etc.)

Continually analyze metrics to optimize conversation and increase user engagement

Maintain and constantly test all email funnels to ensure the optimal customer journey

Provide reporting and analytics on list segmentation results and opportunities

Coordinate and maintain current programs with lead generation partners

Requirements: 

3+ years experience in technical email marketing

3+ years experience in email marketing management for large lists

Strong understanding of consumer segmentation and testing strategies

Experience working with creative teams, graphic designers and copywriters

Extensive experience with Email Marketing Platforms (experience with Iterable is a plus)

Experience with segmenting data in Excel

Understanding of email marketing best practices

Excellent written and verbal communication skills

Ability to thrive in a fast-paced, metric-driven environment

Experience with Google G Suite and Excel

Superior verbal and written communication skills

Must be detail-oriented, organized, and be able to shift priorities as needed

Passion for PragerU’s mission to further our cause and familiarity with the concepts espoused in our digital content

How to Apply
To apply, please first review our website at http://www.prageru.com. Please submit a resume and cover letter to [email protected] In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.

Tagged as: Marketing

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About PragerU

PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great.