The Email Marketing Manager will work closely with the Chief Marketing Officer to oversee, implement, and execute PragerU’s email marketing strategy.
Duties and Responsibilities:
Manage large scale email marketing campaigns from development to execution
Responsible for creating and managing the email marketing calendar
Establish targeting strategies and list segmentation based on performance data for each campaign
Develop and implement prospecting plans to drive list growth, reporting on success including cost to acquire new subscribers. Work directly with email partners.
Responsible for compiling, analyzing, and leveraging performance data to both identify optimization for current email strategy and develop new opportunities for growth
Provide detailed analytics to CMO reporting on campaign data
Creating and monitoring a wide variety of email marketing campaigns from start to finish
Managing and setting up automation process for all email campaigns
Coordinate and oversee all list imports across a variety of platforms
Coordinate and execute tactical promotional plans to achieve maximization of leads across multiple platforms (social media, partnerships, paid ads, etc.)
Continually analyze metrics to optimize conversation and increase user engagement
Maintain and constantly test all email funnels to ensure the optimal customer journey
Provide reporting and analytics on list segmentation results and opportunities
Coordinate and maintain current programs with lead generation partners
3+ years experience in technical email marketing
3+ years experience in email marketing management for large lists
Strong understanding of consumer segmentation and testing strategies
Experience working with creative teams, graphic designers and copywriters
Extensive experience with Email Marketing Platforms (experience with Iterable is a plus)
Experience with segmenting data in Excel
Understanding of email marketing best practices
Excellent written and verbal communication skills
Ability to thrive in a fast-paced, metric-driven environment
Experience with Google G Suite and Excel
Superior verbal and written communication skills
Must be detail-oriented, organized, and be able to shift priorities as needed
Passion for PragerU’s mission to further our cause and familiarity with the concepts espoused in our digital content
How to Apply
To apply, please first review our website at http://www.prageru.com. Please submit a resume and cover letter to [email protected] In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.
PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great.