The Daily Wire is looking for a Conversion Rate Optimization (CRO) Specialist to join our Marketing team in Nashville, Tennessee! The CRO Specialist of Daily Wire will focus on increasing revenue per user by optimizing landing pages, funnels, and the user experience to increase conversion rates. Our ideal candidate for this opportunity has 2+ years of previous experience in a similar position, is experienced and proficient using an A/B testing tool (such as Kameleoon or Optimizely), and is a self-starter who is strategic and data driven. If you feel you are the right fit for this position, we look forward to hearing from you!
Optimize conversion funnels to measurably increase conversion rates and revenue
Implement A/B and multivariant experiments on the DailyWire.com website to drive measurable increases in conversion rates and revenue
Produce reports that include recommendations based on experiment results
Work closely with the product and marketing teams to implement requested changes
Create and own dashboards to monitor web conversions and performance KPIs
Publish campaign assets to the website through our content management system
Develop presentations for marketing leadership
Communicate and prioritize incoming requests for changes, improvements, etc.
Perform Quality Assurance tests
Stay up to date on the latest CRO news and trends
Perform other duties as assigned
Experience & Requirements:
Nashville, TN -based position (working remotely is not an option)
2+ years’ previous experience in conversion optimization
Experience with large datasets
SEO, HTML/CSS, and web CMS knowledge
Experience in direct response marketing
Knowledge of A/B or other CRO testing tools like Optimizely
Knowledge of Google Analytics, Segment, and Mixpanel
Excellent proof-reading skills
Impeccable grammar and spelling
Proficient Google Suite skills (Docs, Sheets, etc.)
Understanding of digital marketing tactics and strategies
Experience with website testing software is preferred
Reports to: Director of Marketing
Start date: Immediate
Employment type: Full-time; Exempt
Benefits: Health insurance options (medical through Blue Cross Blue Shield; dental and vision through Guardian); Paid Time Off; 401k (5% match)
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Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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About The Daily Wire
The Daily Wire is one of America’s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment.