Overview

Direct Persuasion is on the forefront of programmatic buying for political candidates. Our advertising covers display and video advertising that spans TVs, billboards, radios, and mobile apps.
We are looking for an Advertising Operations Analyst will become an expert in our ad tech stack and have an opportunity to become an expert programmatic media buyer in one of the fastest-growing verticals of advertising.
This role handles political clients as well as corporate accounts that span some of the most exciting brands in Healthcare and FinTech.
Analyst Responsibilities:

Work with client services team and vendors to create media plans to help accomplish campaign objectives.
Maintain bulletproof organization of client spend, budgets, naming conventions, and account structure.
Drive execution in our tech stack to ensure maximum potential is reached for client performance.
Develop expertise in the use of Verizon Media DSP, The Trade Desk. Xandr Invest, and Google Marketing Platform to execute various buys.
Drive new ideas and execution to improve performance of campaigns including account structure, bid strategy, creative, ad copy, keyword expansion, audience management landing page optimization
Execute tests, collect and analyze data, identify trends and insights to maximize performance
Track, report and analyze website analytics and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Identify and present new opportunities/areas of growth that will help continue the development of the paid channels.

Who You Are & What Makes You Qualified:

A performance marketing background
Demonstrated ability to manage multiple projects simultaneously to meet objectives/key deadlines
Excellent written and verbal communication skills
Working knowledge of Microsoft office products, especially PowerPoint and Excel
Well-organized and flexible; able to move from project to project without delay
Ability to work independently and as a member of a team
A passion for Digital Marketing and learning!

What we can offer you:

Train you to be the best at performance marketing
Exposure to high profile, high spending clients and large digital campaigns
Fast progression routes as the company continues to rapidly grow
An excellent bonus scheme
The opportunity to one day build and lead your own team
A constantly challenging role
A fun, friendly working environment!

Tagged as: Digital Marketing, Marketing, operations

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About Direct Persuasion

We are a next-generation digital agency with a passion for Republican politics and issue advocacy. We transform digital campaigns to drive cost efficiency and significant growth by providing a new age full-funnel media solution.